Our unique caffeine complex helps to boost hair appearance for naturally fuller looking hair. Urban Alchemy Hair Density Prescription Care Alchemy ( $5.00/10ml) Improve your hair thickness with Prescription Care Density Alchemy.
URBAN ALCHEMY SKIN
Formulated with Aloe Vera extract known for its great skin protecting properties, also Echium Oil and Sunflower oil to help protect sensitive skin. This alchemy is focused on nurturing the scalp. Urban Alchemy Scalp Care Prescription Care Alchemy ( $5.00/10ml) Take care of your scalp with Prescription Care Scalp Care Alchemy. It helps to prevent hair damage and split ends with nutrient rich Argan oil and helps to increase strength and elasticity at the same time. This alchemy is a true miracle for naturally beautiful and healthy-looking hair. Urban Alchemy Repair Prescription Care Alchemy ( $5.00/10ml) Restore your hair with Prescription Care Repair Alchemy. Each base is formulated with an Omni Signature Complex with antioxidants and nutrients such as rosehip oil, Biotin, Calcium Pantothenate, corn oil, vitamin E & Horse Chestnut to cleanse and moisturize your scalp. Urban Alchemy's Prescription Care Shampoo ( $10.00/7.1oz), Conditioner ( $10.00/7.1oz) and Hair Mask ( $10.00/7.1oz) are customizable bases designed to mix with alchemies. Select Prescription Care products are available at JCPenney Salons as well as The Salon by InStyle inside JCPenney.
URBAN ALCHEMY FULL
The full Urban Alchemy collection is exclusively available to consumers at Sally Beauty and is distributed to professionals exclusively through Cosmo Prof.
We're excited to introduce Urban Alchemy in our JCPenney Salons as well as The Salon by InStyle inside JCPenney and show the benefits of personalized hair care in the salon or at home." "Urban Alchemy products give our stylists the freedom to create treatments specifically for each client as they achieve the perfect look. But they also know hair care and maintenance should be just right, too," said Rachel Jud, vice president of Salon, JCPenney. "JCPenney Salon and The Salon by InStyle inside JCPenney stylists know that every client has a perfect color, cut or style that's personalized for them. By offering Urban Alchemy at Cosmo Prof, we can provide a customizable solution that starts with stylists behind the chair and continues with customer use at home," says McAdam. "Our goal is to be an ally to stylists by providing them with innovative products that meet the unique needs of their diverse customer base. Matt McAdam, Group Vice President of Merchandising, Beauty Systems Group welcomes the new offering, which will be exclusively distributed to professionals through Cosmo Prof. From there, clients can purchase their customized hair care mixture to achieve salon-tailored hair care at home. Understanding that every person's hair has unique needs, Urban Alchemy's customization enables alchemists to create their client's personal formula in the salon that best suits each client's needs. Stylists choose from the three Urban Alchemy bases: shampoo, conditioner, or mask, and then mix with their choice of two to three alchemies.
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